Hyundai Brand
Value Rises
28 July 2006
• Claims 75th spot in Best Global Brands
survey by BusinessWeek/Interbrand
• Jump of nine points in standings is biggest among
automakers
• Hyundai’s brand value surpasses several renown
competitors
(Seoul, Korea) Hyundai Motor Co. has emerged
as one of the world’s leading brands ranking 75th overall,
according to the 2006 Best Global Brands survey jointly conducted
by Interbrand, a leading consultancy in branding and BusinessWeek,
the New York-based global media organization.
The 17 percent y-o-y appreciation in the value
of the Hyundai brand earned the Korean automaker the title
of fastest growing automotive brand and a place among the
top five biggest gainers in brand value. Last year, in its
debut appearance on the Best Global Brands list, Hyundai ranked
84th.
With a brand value estimated at $4.1 billion,
the power of the Hyundai brand on a global basis now surpasses
several competitors.
“This survey tells us what many people
already know: That Hyundai is a fast-rising star,” said
Hyundai’s vice president for brand strategy, Brandon
Yea. “Our brand management is supported by continuous
improvement in the quality of our products,” he added.
Public perceptions of the Hyundai brand have
been transformed as a result of dramatic improvements in the
quality of Hyundai vehicles. In turn, this has fueled a steady
increase in sales and confidence in the brand among both customers
and dealers.
Hyundai’s pursuit of a better balance
between quantitative and qualitative growth has made brand
management a top priority. Brand management issues now influence
decision-making in styling, marketing and communications as
well as at the retail and after-sales service levels.
Interbrand (www.interbrand.com), the leading
brand consultancy and authors of the annual ranking of “The
Best Global Brands” in partnership with BusinessWeek
was founded in 1974. Interbrand has offices in over 30 cities
in more than 20 countries around the globe and clients from
among the most respected businesses.
BusinessWeek is a leading global business media
organization which was founded in 1929 and is published by
the McGraw-Hill Companies, BusinessWeek has more than 4.7
million readers each week in 140 countries. Local language
editions include Chinese, Russian, and Bahasa Indonesian.
Established in 1967, Hyundai Motor Co. has
grown into the Hyundai-Kia Automotive Group which in 2005
sold 3.7 million vehicles to ranked as the world’s sixth
largest automotive manufacturer and includes over two dozen
auto-related subsidiaries and affiliates. Hyundai Motor Co.,
employing over 68,000 people worldwide, posted US$26.1 billion
in sales in 2004 (on a non-consolidated basis). Hyundai vehicles
are sold in 193 countries through some 5000 dealerships and
showrooms. Further information about Hyundai Motor Co. and
its products is available at http://www.hyundai-motor.com
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